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Buyer's Guide

This page provides a product summary for each Apple model. The intent is to provide our best recommendations regarding current product cycles, and to provide a summary of currently available rumors for each model.

This page is based on rumors and speculation and we provide no guarantee to its accuracy.

iPad Mini

iPad Mini

Caution Price Cut Only

  • The iPad mini 4 launched in September 2015 and features an iPad Air 2-style redesign, making it thinner and lighter. It includes an A8 processor and improved rear and front-facing cameras. Apple has changed storage and pricing options several times, most recently cutting back to a single 128 GB storage option at $399 for Wi-Fi and $529 for Wi-Fi + Cellular on March 21, 2017, but no other changes have been made.


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Days since last release

40
 

Average

 
322

Recent releases

195
 
364
 
328
 
338
 
385
 
iPad

iPad

Buy Now Just Updated

  • The "iPad" is Apple's low-priced 9.7-inch iPad, introduced in March of 2017. It's thicker, heavier, and has fewer features than the 9.7-inch iPad Pro, but it is also Apple's most affordable tablet. It comes with an A9 processor and internal specs similar to the iPad Air 2.


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Days since last release

40
 

Average

 
367

Recent releases

195
 
692
 
349
 
374
 
230
 
362
 
iPhone SE

iPhone SE

Caution Storage Bump Only

  • The iPhone SE is Apple's only 4-inch iPhone. It looks similar to an iPhone 5s, but has iPhone 6s internal specs, including an A9 processor, 12-megapixel camera, and support for Apple Pay. New 32 and 128GB storage tiers were introduced on March 21, 2017.


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Days since last release

40
 

Average

 
181

Recent releases

194
 
168
 
iPhone

iPhone

Neutral Mid-product Cycle

  • The iPhone 7 and 7 Plus are Apple's newest iPhones, with significant camera improvements, a new glossy black color, better battery life, faster processors, and improved water resistance implemented through a click-less haptic home button and no headphone jack. The new iPhones launched on September 16, 2016. A special edition (PRODUCT)RED color was announced on March 21, 2017.


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Days since last release

233
 

Average

 
378

Recent releases

363
 
365
 
357
 
364
 
353
 
467
 
9.7

9.7" iPad Pro

Don't Buy Price Cut Only

  • Apple introduced a new 9.7-inch iPad Pro at its media event on March 21, 2016, wth a launch following on March 31. The smaller iPad Pro replaces the previous iPad Air line and adopts many of the features from the larger iPad Pro such as Apple Pencil and Smart Keyboard support, a four-speaker design, and more. On September 7, 2016, Apple reduced prices by up to $100 on 128 GB and 256 GB models.


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Days since last release

235
 

Average

 
168

Recent releases

168
 
12.9

12.9" iPad Pro

Don't Buy Price Cut Only

  • The 12.9-inch iPad Pro is Apple's largest iPad yet, with a 2732 x 2048 resolution display, a powerful A9X processor, a super slim design, and a four-speaker audio system. The iPad Pro also introduces support for the Apple Pencil stylus and includes a magnetic Smart Connector for interfacing with keyboards and other accessories. On September 7, 2016, Apple reduced prices by up to $100 on 128 GB and 256 GB models.


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Days since last release

235
 

Average

 
301

Recent releases

301
 
iPod Touch

iPod Touch

Don't Buy Updates Soon

  • The iPod touch is Apple's only iPod running iOS, offering access to the App Store and the same 4-inch Retina display found on the company's iPhone 5 and 5s. The iPod touch was updated on July 15, 2015 with new colors, an A8 chip with M8 motion coprocessor for fitness tracking, a new 128 GB storage tier, and an improved 8-megapixel rear camera.


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Days since last release

655
 

Average

 
296

Recent releases

384
 
289
 
103
 
233
 
371
 
398
 
MacBook Pro

MacBook Pro

Neutral Mid-product Cycle

  • Apple's 13 and 15-inch Retina MacBook Pros are the company's top-tier portable machines, and a major update arrived Thursday, October 27, 2016 with a thinner body and a OLED touch panel with Touch ID functionality.


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Days since last release

185
 

Average

 
320

Recent releases

527
 
294
 
280
 
251
 
247
 
MacBook

MacBook

Don't Buy Updates Soon

  • The 12-inch MacBook is Apple's newest notebook, even thinner than the MacBook Air, with an Intel Core M processor, a Retina display, USB-C, and a revamped trackpad. The MacBook was updated with Intel's Skylake processors and a new Rose Gold color option on April 19, 2016.


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Days since last release

376
 

Average

 
375

Recent releases

375
 
iMac

iMac

Don't Buy Updates Soon

  • Apple's iMac is an ultra-thin all-in-one desktop computer, available in 21.5- and 27-inch sizes with an array of build-to-order upgrades. The iMac family was updated on October 13, 2015 to an all-Retina lineup for the 27-inch models, while the 21.5-inch lineup received its first 4K Retina display as a high-end option.


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Days since last release

565
 

Average

 
317

Recent releases

147
 
215
 
387
 
298
 
577
 
280
 
MacBook Air

MacBook Air

Don't Buy Old, But Updates Unlikely

  • With the introduction of new MacBook Pro models on October 27, 2016, the MacBook Air lineup has been reduced to only 13-inch models that have not been significantly updated since March 2015. The ultra-portable notebook computers offer Intel Broadwell processors and Thunderbolt 2 connectivity. On April 19, 2016, the base 13-inch model was updated with 8GB RAM as a standard option.


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Days since last release

783
 

Average

 
350

Recent releases

314
 
323
 
364
 
327
 
273
 
499
 
Mac Mini

Mac Mini

Don't Buy Updates Soon

  • Less powerful than other Apple desktop offerings like the iMac and the Mac Pro, the Mac mini is Apple's most affordable and compact desktop computer that's billed as a "bring your own display, keyboard, and mouse" device. It was updated on October 16, 2014, adding Haswell processors, 802.11ac Wi-Fi, PCIe-based flash storage in some models, and Thunderbolt 2.


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Days since last release

927
 

Average

 
438

Recent releases

723
 
461
 
400
 
238
 
231
 
574
 
Apple Watch

Apple Watch

Neutral Mid-product Cycle

  • Apple Watch Series 2 launched on September 16, 2016 with GPS, 50-meter water resistance with swimming support, a brighter display, and a faster processor. New band options debuted on March 21, 2017, but a more substantial upgrade isn't expected until the fall.


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Days since last release

233
 

Average

 
518

Recent releases

518
 
Apple TV

Apple TV

Don't Buy Updates Soon

  • Apple's long-awaited fourth-generation Apple TV features an A8 processor and 32 to 64GB of storage, along with a touch-based remote control that doubles as a gaming controller. It has a brand new operating system, "tvOS," which includes deep Siri integration and a full App Store.


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Days since last release

552
 

Average

 
512

Recent releases

231
 
1097
 
553
 
352
 
608
 
230
 
iPod Nano

iPod Nano

Don't Buy Updates Soon

  • The iPod nano saw its last significant update in September 2012, with several color updates since that time. The most recent color update came on July 15, 2015, with the iPod nano now available in space gray, silver, gold, pink, blue, and red.


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Days since last release

655
 

Average

 
417

Recent releases

673
 
336
 
371
 
398
 
357
 
365
 
iPod Shuffle

iPod Shuffle

Don't Buy Updates Soon

  • At $49, the clip-on 2 GB iPod shuffle is Apple's cheapest and smallest iPod model. Aside from changes to color options, the iPod shuffle has not been updated since September 2010, with the most recent color update coming on July 15, 2015.


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Days since last release

655
 

Average

 
451

Recent releases

673
 
1105
 
357
 
182
 
183
 
203