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Buyer's Guide

This page provides a product summary for each Apple model. The intent is to provide our best recommendations regarding current product cycles, and to provide a summary of currently available rumors for each model.

This page is based on rumors and speculation and we provide no guarantee to its accuracy.

iPod Touch

iPod Touch

Caution Price Cut Only

  • The iPod touch is Apple's only iPod running iOS, offering access to the App Store and the same 4-inch Retina display found on the company's iPhone 5 and 5s. The last hardware update for the iPod touch came in July 2015, and in July 2017 Apple cut prices and reduced the number of storage capacity options.


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Days since last release

2
 

Average

 
354

Recent releases

743
 
384
 
289
 
103
 
233
 
371
 
10.5

10.5" iPad Pro

Buy Now Just Updated

  • Apple's pro-level tablet, available in 10.5 and 12.9-inch sizes. Both models feature A10X processors, ProMotion displays, four-speaker audio systems, and 12-megapixel rear-facing cameras with optical image stabilization.

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Days since last release

54
 

Average

 
220

Recent releases

271
 
168
 
12.9

12.9" iPad Pro

Buy Now Just Updated

  • The 12.9-inch iPad Pro is Apple's largest iPad yet, with a 2732 x 2048 resolution display, a powerful A10X Fusion processor, a super slim design, and a four-speaker audio system. The iPad Pro also introduces support for the Apple Pencil stylus and includes a magnetic Smart Connector for interfacing with keyboards and other accessories. The second-generation model was introduced on June 5, 2017.


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Days since last release

54
 

Average

 
286

Recent releases

271
 
301
 
iPad Mini

iPad Mini

Caution Price Cut Only

  • The iPad mini 4 launched in September 2015 and features an iPad Air 2-style redesign, making it thinner and lighter. It includes an A8 processor and improved rear and front-facing cameras. Apple has changed storage and pricing options several times, most recently cutting back to a single 128 GB storage option at $399 for Wi-Fi and $529 for Wi-Fi + Cellular on March 21, 2017, but no other changes have been made.


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Days since last release

130
 

Average

 
322

Recent releases

195
 
364
 
328
 
338
 
385
 
iPad

iPad

Neutral Mid-product Cycle

  • The "iPad" is Apple's low-priced 9.7-inch iPad, introduced in March of 2017. It's thicker, heavier, and has fewer features than the 9.7-inch iPad Pro, but it is also Apple's most affordable tablet. It comes with an A9 processor and internal specs similar to the iPad Air 2.


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Days since last release

130
 

Average

 
367

Recent releases

195
 
692
 
349
 
374
 
230
 
362
 
iPhone SE

iPhone SE

Caution Storage Bump Only

  • The iPhone SE is Apple's only 4-inch iPhone. It looks similar to an iPhone 5s, but has iPhone 6s internal specs, including an A9 processor, 12-megapixel camera, and support for Apple Pay. New 32 and 128GB storage tiers were introduced on March 21, 2017.


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Days since last release

130
 

Average

 
181

Recent releases

194
 
168
 
iPhone

iPhone

Don't Buy Updates Soon

  • The iPhone 7 and 7 Plus are Apple's newest iPhones, with significant camera improvements, a new glossy black color, better battery life, faster processors, and improved water resistance implemented through a click-less haptic home button and no headphone jack. The new iPhones launched on September 16, 2016. A special edition (PRODUCT)RED color was announced on March 21, 2017.


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Days since last release

323
 

Average

 
378

Recent releases

363
 
365
 
357
 
364
 
353
 
467
 
iMac

iMac

Buy Now Just Updated

  • Apple's iMac is an ultra-thin all-in-one desktop computer, available in 21.5- and 27-inch sizes with an array of build-to-order upgrades. The iMac family was updated with Kaby Lake processors, faster SSDs, and improved displays in June of 2017. iMac Pro model also coming later this year.


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Days since last release

54
 

Average

 
371

Recent releases

601
 
147
 
215
 
387
 
298
 
577
 
MacBook

MacBook

Buy Now Just Updated

  • The 12-inch MacBook is Apple's thinnest, lightest notebook with a low-power Kaby Lake processor, a Retina display, USB-C, and a revamped trackpad. The MacBook was updated with Intel's Kaby Lake processors, new GPUs, an updated keyboard, and much faster SSDs in June 2017.


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Days since last release

54
 

Average

 
394

Recent releases

412
 
375
 
MacBook Air

MacBook Air

Buy Now Just Updated

  • The MacBook Air is currently available only in a 13-inch size that has seen only minor updates since the last major revision in March 2015. The ultra-portable notebook computer offers Intel Broadwell processors and Thunderbolt 2 connectivity. On June 5, 2017, the base 13-inch model was updated with a faster 1.8 GHz processor.


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Days since last release

54
 

Average

 
403

Recent releases

819
 
314
 
323
 
364
 
327
 
273
 
Mac Mini

Mac Mini

Don't Buy Updates Soon

  • Less powerful than other Apple desktop offerings like the iMac and the Mac Pro, the Mac mini is Apple's most affordable and compact desktop computer that's billed as a "bring your own display, keyboard, and mouse" device. It was updated on October 16, 2014, adding Haswell processors, 802.11ac Wi-Fi, PCIe-based flash storage in some models, and Thunderbolt 2.


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Days since last release

1017
 

Average

 
438

Recent releases

723
 
461
 
400
 
238
 
231
 
574
 
Apple Watch

Apple Watch

Neutral Mid-product Cycle

  • Apple Watch Series 2 launched on September 16, 2016 with GPS, 50-meter water resistance with swimming support, a brighter display, and a faster processor. New band options debuted on March 21, 2017, but a more substantial upgrade isn't expected until the fall.


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Days since last release

323
 

Average

 
518

Recent releases

518
 
Apple TV

Apple TV

Don't Buy Updates Soon

  • Apple's fourth-generation Apple TV features an A8 processor and 32 to 64GB of storage, plus touch-based remote control that doubles as a gaming controller. It runs "tvOS," which includes deep Siri integration and a full App Store. This roundup also details Apple's content pursuits, including streaming and original programming.


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Days since last release

642
 

Average

 
512

Recent releases

231
 
1097
 
553
 
352
 
608
 
230
 
iPod Nano

iPod Nano

Don't Buy Discontinued

  • The iPod nano was discontinued in July 2017 after receiving its last significant update in September 2012, although color options were updated several times through 2015.


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Days since last release

745
 

Average

 
417

Recent releases

673
 
336
 
371
 
398
 
357
 
365
 
iPod Shuffle

iPod Shuffle

Don't Buy Discontinued

  • At $49, the clip-on 2 GB iPod shuffle was Apple's cheapest and smallest iPod model. Aside from changes to color options, the iPod shuffle was last updated in September 2010, and it was discontinued in July 2017.


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Days since last release

745
 

Average

 
451

Recent releases

673
 
1105
 
357
 
182
 
183
 
203