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MacRumors
Buyer's Guide
This page provides a product summary for each Apple model. The intent is to provide our best recommendations regarding current product cycles, and to provide a summary of currently available rumors for each model.
This page is based on rumors and speculation and we provide no guarantee to its accuracy.
iPad Mini
Caution Price Cut Only
- The iPad mini 4 launched in September 2015 and features an iPad Air 2-style redesign, making it thinner and lighter. It includes an A8 processor and improved rear and front-facing cameras. Apple has changed storage and pricing options several times, most recently cutting back to a single 128 GB storage option at $399 for Wi-Fi and $529 for Wi-Fi + Cellular on March 21, 2017, but no other changes have been made.
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Days since last release
61
Average
322
Recent Rumors
iPad
Buy Now Just Updated
- The "iPad" is Apple's low-priced 9.7-inch iPad, introduced in March of 2017. It's thicker, heavier, and has fewer features than the 9.7-inch iPad Pro, but it is also Apple's most affordable tablet. It comes with an A9 processor and internal specs similar to the iPad Air 2.
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Days since last release
61
Average
367
Recent Rumors
iPhone SE
Caution Storage Bump Only
- The iPhone SE is Apple's only 4-inch iPhone. It looks similar to an iPhone 5s, but has iPhone 6s internal specs, including an A9 processor, 12-megapixel camera, and support for Apple Pay. New 32 and 128GB storage tiers were introduced on March 21, 2017.
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Days since last release
61
Average
181
Recent Rumors
iPhone
Caution Approaching End of Cycle
- The iPhone 7 and 7 Plus are Apple's newest iPhones, with significant camera improvements, a new glossy black color, better battery life, faster processors, and improved water resistance implemented through a click-less haptic home button and no headphone jack. The new iPhones launched on September 16, 2016. A special edition (PRODUCT)RED color was announced on March 21, 2017.
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Days since last release
254
Average
378
Recent Rumors
9.7" iPad Pro
Don't Buy Price Cut Only
- Apple introduced a new 9.7-inch iPad Pro at its media event on March 21, 2016, wth a launch following on March 31. The smaller iPad Pro replaces the previous iPad Air line and adopts many of the features from the larger iPad Pro such as Apple Pencil and Smart Keyboard support, a four-speaker design, and more. On September 7, 2016, Apple reduced prices by up to $100 on 128 GB and 256 GB models.
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Days since last release
255
Average
168
Recent releases
168
Recent Rumors
12.9" iPad Pro
Don't Buy Price Cut Only
- The 12.9-inch iPad Pro is Apple's largest iPad yet, with a 2732 x 2048 resolution display, a powerful A9X processor, a super slim design, and a four-speaker audio system. The iPad Pro also introduces support for the Apple Pencil stylus and includes a magnetic Smart Connector for interfacing with keyboards and other accessories. On September 7, 2016, Apple reduced prices by up to $100 on 128 GB and 256 GB models.
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Days since last release
255
Average
301
Recent releases
301
Recent Rumors
iPod Touch
Don't Buy Updates Soon
- The iPod touch is Apple's only iPod running iOS, offering access to the App Store and the same 4-inch Retina display found on the company's iPhone 5 and 5s. The iPod touch was updated on July 15, 2015 with new colors, an A8 chip with M8 motion coprocessor for fitness tracking, a new 128 GB storage tier, and an improved 8-megapixel rear camera.
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Days since last release
676
Average
296
Recent Rumors
Mac Pro
Caution Price Drop Only
- Apple's radically redesigned Mac Pro hasn't been updated since December 19, 2013, but a new high-end high-throughput modular Mac Pro machine is in the works and will debut after 2017.
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Days since last release
46
Average
609
Recent Rumors
MacBook Pro
Neutral Mid-product Cycle
- Apple's 13 and 15-inch Retina MacBook Pros are the company's top-tier portable machines, and a major update arrived Thursday, October 27, 2016 with a thinner body and a OLED touch panel with Touch ID functionality.
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Days since last release
205
Average
320
Recent Rumors
MacBook
Don't Buy Updates Soon
- The 12-inch MacBook is Apple's newest notebook, even thinner than the MacBook Air, with an Intel Core M processor, a Retina display, USB-C, and a revamped trackpad. The MacBook was updated with Intel's Skylake processors and a new Rose Gold color option on April 19, 2016.
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Days since last release
397
Average
375
Recent releases
375
iMac
Don't Buy Updates Soon
- Apple's iMac is an ultra-thin all-in-one desktop computer, available in 21.5- and 27-inch sizes with an array of build-to-order upgrades. The iMac family was updated on October 13, 2015 to an all-Retina lineup for the 27-inch models, while the 21.5-inch lineup received its first 4K Retina display as a high-end option.
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Days since last release
586
Average
317
Recent Rumors
MacBook Air
Don't Buy Old, But Updates Unlikely
- With the introduction of new MacBook Pro models on October 27, 2016, the MacBook Air lineup has been reduced to only 13-inch models that have not been significantly updated since March 2015. The ultra-portable notebook computers offer Intel Broadwell processors and Thunderbolt 2 connectivity. On April 19, 2016, the base 13-inch model was updated with 8GB RAM as a standard option.
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Days since last release
803
Average
350
Mac Mini
Don't Buy Updates Soon
- Less powerful than other Apple desktop offerings like the iMac and the Mac Pro, the Mac mini is Apple's most affordable and compact desktop computer that's billed as a "bring your own display, keyboard, and mouse" device. It was updated on October 16, 2014, adding Haswell processors, 802.11ac Wi-Fi, PCIe-based flash storage in some models, and Thunderbolt 2.
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Days since last release
947
Average
438
Apple Watch
Neutral Mid-product Cycle
- Apple Watch Series 2 launched on September 16, 2016 with GPS, 50-meter water resistance with swimming support, a brighter display, and a faster processor. New band options debuted on March 21, 2017, but a more substantial upgrade isn't expected until the fall.
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Days since last release
254
Average
518
Recent releases
518
Recent Rumors
Apple TV
Don't Buy Updates Soon
- Apple's long-awaited fourth-generation Apple TV features an A8 processor and 32 to 64GB of storage, along with a touch-based remote control that doubles as a gaming controller. It has a brand new operating system, "tvOS," which includes deep Siri integration and a full App Store.
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Days since last release
573
Average
512
Recent Rumors
iPod Nano
Don't Buy Updates Soon
- The iPod nano saw its last significant update in September 2012, with several color updates since that time. The most recent color update came on July 15, 2015, with the iPod nano now available in space gray, silver, gold, pink, blue, and red.
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Days since last release
676
Average
417
Recent Rumors
iPod Shuffle
Don't Buy Updates Soon
- At $49, the clip-on 2 GB iPod shuffle is Apple's cheapest and smallest iPod model. Aside from changes to color options, the iPod shuffle has not been updated since September 2010, with the most recent color update coming on July 15, 2015.
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Days since last release
676
Average
451
iPod Touch
Mac Mini
Mac Pro
Apple Watch
Apple TV
iPod Shuffle
iPod Nano



