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MacRumors
Buyer's Guide
This page provides a product summary for each Apple model. The intent is to provide our best recommendations regarding current product cycles, and to provide a summary of currently available rumors for each model.
This page is based on rumors and speculation and we provide no guarantee to its accuracy.
iPhone
iPod Touch
iPod Shuffle
iPod Nano
MacBook
MacBook Air
Retina MacBook Pro
MacBook Pro
iMac
Mac Mini
Mac Pro
Apple Watch
Displays
Apple TV
9.7" iPad Pro
Buy Now Just Updated
- Apple introduced a new 9.7-inch iPad Pro at its media event on March 21, 2016. The smaller iPad Pro replaces the previous iPad Air line and adopts many of the features from the larger iPad Pro such as Apple Pencil and Smart Keyboard support, a four-speaker design, and more. Pre-orders for the new 9.7-inch iPad Pro began on March 24 ahead of a March 31 launch.
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Days since last release
90
Average
364
Recent Rumors
12.9" iPad Pro
Neutral Mid-product Cycle
- The 12.9-inch iPad Pro is Apple's largest iPad yet, with a 2732 x 2048 resolution display, a powerful A9X processor, a super slim design, and a four-speaker audio system. The 12.9-inch iPad Pro was announced on September 9, 2015 with orders beginning on November 10, and it introduces support for the Apple Pencil stylus and includes a magnetic Smart Connector for interfacing with keyboards and other accessories.
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Days since first release
224
Recent Rumors
iPhone
Caution New 4" Model Introduced
- Apple introduced the 4.7-inch iPhone 6s and the 5.5-inch iPhone 6s Plus on September 9, 2015, with a launch in the first wave of countries on September 25. The new phones include "3D Touch" display technology, improved front and rear cameras, a faster A9 chip, and more. A new 4-inch iPhone SE was introduced on March 21, 2016 and began shipping on March 31, 2016.
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Days since last release
284
Average
379
Recent Rumors
iPad Mini
Caution Approaching End of Cycle
- The iPad mini 4 features an iPad Air 2-style redesign, making it thinner and lighter. It includes an A8 processor and improved rear and front-facing cameras. Pricing starts at $399 and it is available for purchase as of September 9, 2015.
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Days since last release
286
Average
350
Recent Rumors
iPod Touch
Don't Buy Updates Soon
- The iPod touch is Apple's only iPod running iOS, offering access to the App Store and the same 4-inch Retina display found on the company's iPhone 5 and 5s. The iPod touch was updated on July 15, 2015 with new colors, an A8 chip with M8 motion coprocessor for fitness tracking, a new 128 GB storage tier, and an improved 8-megapixel rear camera.
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Days since last release
342
Average
296
Recent Rumors
iPod Nano
Caution Approaching End of Cycle
- The iPod nano saw its last significant update in September 2012, with several color updates since that time. The most recent color update came on July 15, 2015, with the iPod nano now available in space gray, silver, gold, pink, blue, and red.
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Days since last release
342
Average
417
Recent Rumors
iPod Shuffle
Caution Approaching End of Cycle
- At $49, the clip-on 2 GB iPod shuffle is Apple's cheapest and smallest iPod model. Aside from changes to color options, the iPod shuffle has not been updated since September 2010, with the most recent color update coming on July 15, 2015.
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Days since last release
342
Average
451
Recent Rumors
MacBook
Buy Now Just Updated
- The 12-inch MacBook is Apple's newest notebook, even thinner than the MacBook Air, with an Intel Core M processor, a Retina display, USB-C, and a revamped trackpad. The MacBook was updated with Intel's Skylake processors and a new Rose Gold color option on April 19, 2016.
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Days since last release
63
Average
375
Recent releases
375
Recent Rumors
iMac
Caution Approaching End of Cycle
- Apple's iMac is an ultra-thin all-in-one desktop computer, available in 21.5- and 27-inch sizes with an array of build-to-order upgrades. The iMac family was updated on October 13, 2015 to an all-Retina lineup for the 27-inch models, while the 21.5-inch lineup received its first 4K Retina display as a high-end option.
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Days since last release
252
Average
317
Recent Rumors
Retina MacBook Pro
Don't Buy Updates Soon
- Apple's 13 and 15-inch Retina MacBook Pros are the company's top-tier portable machines. The 13-inch model received an update featuring a Force Touch trackpad on March 9, 2015, while the 15-inch model followed suit on May 19.
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Days since last release
399
Average
268
Recent Rumors
MacBook Air
Don't Buy Updates Soon
- Apple's 11- and 13-inch ultra-portable notebook computers received an update on March 9, 2015 with Intel Broadwell processors, improved graphics, and Thunderbolt 2 connectivity. On April 19, 2016, the base 13-inch model was updated with 8GB RAM as a standard option.
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Days since last release
470
Average
350
Recent Rumors
Mac Mini
Don't Buy Updates Soon
- Less powerful than other Apple desktop offerings like the iMac and the Mac Pro, the Mac mini is Apple's most affordable and compact desktop computer that's billed as a "bring your own display, keyboard, and mouse" device. It was updated on October 16, 2014, adding Haswell processors, 802.11ac Wi-Fi, PCIe-based flash storage in some models, and Thunderbolt 2.
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Days since last release
614
Average
438
Recent Rumors
Mac Pro
Don't Buy Updates Soon
- Apple's radically redesigned pro desktop launched on December 19, 2013, bringing Intel's Ivy Bridge E Xeon processors, dual AMD FirePro graphics chips, and fast PCI Express-based flash storage.
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Days since last release
916
Average
449
Recent Rumors
MacBook Pro
Don't Buy Old, But Updates Unlikely
- Apple's non-Retina MacBook Pro line has been whittled down to a single 13-inch model that has not been updated since June 2012. Further updates are unlikely, as the company will likely simply discontinue the model as Retina MacBook Pro models have become more affordable and popular. The model received a $100 price cut in July 2014.
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Days since last release
1471
Average
261
Recent Rumors
Apple Watch
Caution Fall Update Likely
- Apple's Watch is designed to be both fashionable and functional, available in an array of different color and materials with seven different types of watch straps that are easily interchangeable. Originally launched on April 24, 2015 with prices starting at $349 and going as high as $17,000, Apple has updated the available model selections several times since then. On March 21, 2016, Apple also dropped the entry-level price to $299.
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Days since last release
92
Average
173
Apple TV
Neutral Mid-product Cycle
- Apple's long-awaited fourth-generation Apple TV features an A8 processor and 32 to 64GB of storage, along with a touch-based remote control that doubles as a gaming controller. It has a brand new operating system, "tvOS," which includes deep Siri integration and a full App Store. Apple began taking orders for the new Apple TV on October 26, 2015, with the first deliveries scheduled for October 30.
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Days since last release
239
Average
512
Recent Rumors
Displays
Don't Buy Updates Soon
- Apple's Thunderbolt Display debuted over four years ago, but Apple display updates have been very hard to predict due to their erratic upgrade cycle. 4K and even 5K displays are becoming more popular, particularly among the professional users Apple targets with its displays, and rumors suggest Apple is working on a 5K Thunderbolt Display solution that could launch in 2016.
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Days since last release
1741
Average
360
